As per the report 'Attitude of Europeans towards Air Quality', based on a survey in EU, 70% of people think that renewable energy should be given higher precedence in country's energy mix. The survey conducted by European Commission covered 25000 people across all 27 European Union nations and took their opinion on which energy sources should be given priority in the coming 30 years. This report reflects growing awareness about ill-effects of carbon emission and higher acceptance of environment-friendly products by the people. It has been noted that percentage of people opting for energy-friendly products such as water softeners from retailers like Harvey Water Softeners is on rise over past years. These products not only cut energy bill significantly, but also reduce carbon footprint made by the customers. Backing received by renewable energy in Energy polls is in line with EU's aim to generate about 20% of its energy from renewable sources by 2020.